U4 Residences
Naming, Brand, Storytelling, Website, Brochure, Photography, Video
For this distinctive residential project, we developed the naming and brand identity to reflect its central location and exclusive contemporary design. The visual and verbal identity was applied across the different touchpoints, from the storytelling and commercial brochure to the website and audiovisual content, creating a coherent and sophisticated image through which to present the development.
A NEW WAY OF LIVING IN THE CITY
U4 Residences is a residential rooftop extension project, developed above an existing building through the addition of two new floors. Its elevated position provides spaces created with meticulous attention to design, natural light and views across central Barcelona. Combining contemporary architecture with residential comfort, the project introduces new homes that integrate into the city’s established urban fabric.
